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PSP / Credit Card Payment service TOP > Cases > Fasiano Okayama Sports Club Co., Ltd., Ltd.

Fasiano Okayama Sports Club Co., Ltd.

Within a 2km radius of the stadium, you can pre-order and settle food and drinks, expanding sales opportunities and improving customer satisfaction.

Business content

▶ Fagiano Okayama Sports Club

Fasiano Okayama Sports Club Co., Ltd., Ltd. operates the professional soccer club "Fagiano Okayama FC" belonging to the J League in Okayama Prefecture. Fagiano Okayama FC has introduced a mobile ordering system "Putmenu" that allows you to order products and make payments on your smartphone at the stadium gourmet "Fagi Foods", which offers a variety of dishes outdoors when the home game is held.


Background of introduction of cashless payment

The stadium gourmet "Fuji Foods" operated by our company is becoming more popular with customers, and while the number of people who want to use it is increasing, the length of the waiting line at the Fuzzy Foods store for ordering has been long for many years on the day of the home game. It was an issue. (There may be a waiting time of about 50 minutes during peak hours.) If the time to wait in the waiting line at the store is omitted, customers who have not been able to purchase the product due to the length of the waiting line will also purchase. Satisfaction with the entire watching experience, including all event experiences other than games at the stadium, by allocating the time it takes to receive the product to participating in other events and purchasing goods. We thought that it would be possible to increase the degree, so we decided to introduce the mobile ordering system "Putmenu" that is linked with the SBPS payment service.

Effect of introducing cashless payment

The mobile ordering system "Putmenu" linked with SBPS's payment service has a mechanism that allows you to pre-order products and pay by credit card within a radius of 2 km from the stadium, such as when you get off the train at Okayama Station. Some customers place an order from their accommodation or parking lot and receive the ordered product as soon as they arrive at the stadium. In addition, there are two pick-up points for products, one in the square in front of the stadium and the other in the concourse with a roof, and it is also popular that you can receive freshly made foods without getting wet even in bad weather. ..
By adding SBPS cashless payment through "Putmenu" to the purchase method of Fuzzy Foods, it is said from the reaction of SNS etc. that people who have been tired of the length of the waiting line are purchasing conveniently. We have also confirmed that, and I feel that it is a response to the realization of watching home games, which allows customers to spend their time in the fuzzy foods store in a way that they choose.


Image of using the mobile ordering system "Putmenu"

* The screen is an image.

* Payment is by Credit Card Payment only.

Future service development

In the future, taking advantage of cashless payment, we will introduce an advance reservation system that can reliably serve food, which has not been realized due to the number of offers and resources, and sell the "Putmenu" limited menu of Fuzzy Foods to customers. I want to meet the needs of. We are focusing on planning and creating an atmosphere so that customers who come to the stadium can say "I came to the stadium looking forward to fuzzy foods", and by doing so, the "heartfelt heart" that our "fuzzy foods" aims for. I would like to work hard to realize the dream of "the best stadium gourmet in Japan, full of taste and hospitality."

Payment service used online

Your solution

"Putmenu" is a mobile ordering system that allows you to order products and make payments on your smartphone.
Please see here for details.


Customer profile

company name Fasiano Okayama Sports Club Co., Ltd.
Service name Fuzzy Foods
URL https://www.fagiano-okayama.com/

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