[By industry] Summary of online payment methods to be introduced

Online payment methods include Credit Card Payment, Mobile Carrier Billing, CVS Payment, ID payment, and BNPL(Buy now pay later). Here, we will introduce the features of five typical online payment methods and the online payment methods that should be introduced by industry.

Online payments

Do you have such problems as "payment methods is limited" or "I don't know which payments are likely to be used"?
SB Payment Services has prepared a document that introduces the functions of Online Payment Service and summarizes the results of a survey on payment methods, which is frequently used by users.

Click here to download free materials that will be useful when considering introducing online payments

Click here to download free materials that will be useful when considering introducing online payments

Contents

Benefits of introducing Credit Card Payment

Credit Card Payment is a payment methods that allows you to pay for products by entering your credit card number and expiration date. Since it is the payment methods most used by customers on the EC site, sales can be expected to increase by introducing it.

Advantages of introduction

  • ・Able to attract customers who wish to use the card
  • ・The sales unit price tends to increase compared to cash, and the closing work and billing work are reduced.
  • ・Improve the uncollected rate in fee collection
  • ・Automatic withdrawal is possible, and it is easy to improve the continuation rate of purchases
  • ・Sales can be expected to improve due to an increase in fixed-term contracts.

Advantages of introducing Mobile Carrier Billing

Mobile Carrier Billing is payment methods that allows you to pay for products and other items using your carrier's ID and password authentication. Payment can be made with simple operations, which is expected to improve convenience for customers who pay with their smartphones.
When e-commerce merchants introduce Mobile Carrier Billing in-house, they have to handle applications and accounting procedures for each carrier separately, but by using our company (PSP), all of this can be consolidated. You can introduce payment methods of three carriers at once: "SoftBank Mobile Wallet," "d Payment (Carrier)," and "au PAY (au Kantan Kessai (Easy Payment))."

Advantages of introduction

  • ・Because it is a payment method that can be used even if you do not have a credit card, it will lead to an increase in customers.
  • ・Since it is easy to operate, it is possible to prevent customers from leaving the cart.
  • ・E-commerce business operators can select the billing date and amount
  • ・Because the mobile carrier bills together with the phone bill, the risk of uncollected sales is reduced.

Advantages of introducing CVS Payment

CVS Payment is a payment methods that allows you to pay for products at major convenience stores nationwide using a specific number issued at the time of purchase.

Advantages of introduction

  • ・Because it is a payment method that is used next to credit card payments, it will lead to improved convenience for customers.
  • ・There is no risk of non-collection of sales because the product is shipped after the customer pays for it.
  • ・The e-commerce operator will be notified in real time at the time of payment

Advantages of introducing ID payment

There are various ID payments, but here we will introduce PayPay (Online Payment) as an example. This is payment methods operated by PayPay Corporation, which is a joint venture between SoftBank Group Corp., SoftBank Corp., and LY Corporation. PayPay (Online Payment) allows you to easily shop using your PayPay account.

Advantages of introduction

  • ・Customers who do not have a credit card are expected to use the service, leading to increased sales opportunities.
  • ・Utilization of Yahoo Japan and SoftBank member assets is expected to increase the number of customers.
  • ・Since we offer advantageous campaigns to customers, it is easy to increase the ability to attract customers
  • ・ Since there is little troublesome input work at the time of purchase, it is possible to suppress customer withdrawal during the procedure

Benefits of introducing BNPL(Buy now pay later)

Post-payment is a payment methods that allows customers to pay at convenience stores, banks, post offices, etc. after receiving the purchased products. Customers can pay after confirming the product, so they can purchase with confidence even on the EC site they use for the first time.

Advantages of introduction

  • ・Since it is a payment method that can be used by customers who do not have a credit card, it will lead to an increase in users.
  • ・ Since there is little troublesome input work at the time of purchase, it is possible to suppress customer withdrawal during the procedure
  • ・Because operations such as credit screening, invoice issuance, and payment collection are outsourced, the operational burden on EC business operators is reduced.

Industry-specific / recommended online payment

Introducing recommended online payment methods by industry, suitable for mail-order sites and digital contents.

Recommended for mail order sites

For mail-order sites, the lineup of payment methods is an important factor for customer satisfaction and sales expansion.
The most used payment methods on mail order sites is Credit Card Payment. Recently, Credit Card Payment are becoming an "usable and natural payment methods". On the other hand, there are a certain number of people who do not have a credit card or do not want to use a credit card. Therefore, CVS Payment and Mobile Carrier Billing, which have high usage rates, should be suppressed.
Also, some customers prefer cash on delivery or postpay, so you may consider introducing it.

Recommended payment methods for mail order sites

  • ・Convenience store settlement
  • ・Carrier billing
  • ・Cash on delivery
  • ・Deferred payment

Recommended for digital content

In recent years, demand for digital content such as e-books, online games, and video viewing services has increased. Due to the nature of digital content, transactions are often completed online, so it may be difficult for e-commerce merchants to decide what kind of payment methods to introduce.

As with online shopping sites, digital content has a high usage rate for Credit Card Payment. Next are CVS Payment and Mobile Carrier Billing. In addition, many customers use "Prepaid Card" using prepaid cards that can be easily purchased at convenience stores, so it is advisable to consider introducing it.

Recommended payment method for digital contents

  • ・Convenience store settlement
  • ・Carrier billing
  • ・Prepaid card payment

[Survey results] What is the most used payment methods for digital contents?

I will explain the points of introducing payment methods that should be kept in mind on digital content sites.

Why SB Payment Service is chosen

In addition to the five payments introduced in our online payment, we also offer a wide variety of other payment methods.
We will propose payment methods according to the characteristics of EC merchants. If you are an e-commerce merchants wishing to introduce payment, please contact us.

Editor information

SB Payment Service Editorial Department

SB Payment Services is a part of the SoftBank Group and handles payment operations. Since its establishment in 2004, the company has been introducing payment systems merchants a wide range of industries.
Our column continuously provides merchants with information that is useful not only for payment but also for e-commerce site operations and business.


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Introduction of related services

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    Compatible with any business or device,
    Provide a safe and smooth online payment experience

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    Supports a wide range of payment methods and supports store management.
    Contribute to smartness

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  • Can be linked
    EC cart package

    Supports over 20 types of EC carts.
    Payment can be implemented with little development burden

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