Founded in 2005, Fukuoka Softbank Hawks Corporation is a company that operates and manages baseball and other sports facilities, and provides content distribution services for video, audio, and data using various media. On the Fukuoka SoftBank Hawks official website, you can find the latest news about the team, game schedules, team information, and purchase tickets.
Task
solution
effect
Test marketing was carried out for 30 games from May 2012 to July 2012. We offered a time sale for reserved seat tickets for pre-determined games, sent out emails notifying customers of tickets on the waiting list, and provided a service where people could purchase tickets.
When conducting test marketing from May 2012 to July 2012, we had you do the construction work in a short period of about one month from March to April 2012, but the EC vendor that you originally requested It was said that it will start in July. The W2 solution Company that you introduced did a good job, and it was really helpful.
This was the first time we had introduced Mobile Carrier Billing for three carriers, and there were many things we didn't understand, but thanks to the support of SB Payment Service, the introduction was successfully completed.
General seats can be used for Mobile Carrier Billing, and VIP seats such as Coca-Cola seats can be used for Credit Card Payment.
If it becomes simpler, the purchase rate will increase.
Currently, we are only conducting questionnaires, but I think it will be useful for understanding attributes such as the gender ratio of customers who actually visited the venue in the future. User registration is required, so I hope it can be simplified as much as possible so that many people can register.
If there are services that please our customers, such as waiting for cancellations in really popular games and discount sales, we would like to do it in the future. Currently, we are exchanging tickets at the counter, but I think it would be nice if we could do everything from purchase to admission with just a mobile phone.
I think it was because of the cooperation of Fukuoka SoftBank Hawks and W2 solution that we were able to release it safely in a short time and with a lot of issues. Currently, due to the increase in smartphone users, each company is starting to support smartphone sites and payments one after another.
We were able to propose smartphone payments, which are expected to expand further in the future, and we are really pleased that this case has helped us.
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