株式会社ゴンチャ ジャパン ロゴ

Introducing mobile ordering to reduce the amount of time spent accepting orders at stores

Mr. Hiroshi Ochi, Head of Japan Marketing Division Gong cha Japan

Company Information

Gong Cha, which was founded in Taiwan in 2006, is now a global brand with over 1,700 stores worldwide. Gong cha Japan is the Japanese subsidiary of Gong Cha, and is working to promote the recognition of the Gong Cha brand, various tea menus including milk tea topped with pearls (tapioca), and a tea style that allows customers to enjoy high-quality tea in a casual manner. Currently, the company operates 120 stores nationwide (as of the end of April 2022), including franchise stores.

Eligible Services

Overview

  • Solutions

    • Online Payment Services
  • System used

    • UZ apps for LINE (mobile order)
  • payment methods introduced

    • Credit Card Payment
    • PayPay (Online Payment)
    • LINE Pay
    • Alipay+
    • China UnionPay
  • number of employees

    • Less than 100 people
  • industry

    • Restaurant business
  • Task

    • ・Considering the introduction of mobile ordering to meet growing needs during the COVID-19 pandemic, reduce congestion in stores, and expand sales channels.
  • solution

    • ・We considered implementing it as a LINE mini app that can be easily used by adding the official LINE account as a friend, and introduced FourGlobe Inc.'s "UZ apps for LINE (mobile order)," which is linked to SBPS's Online Payment Service.
    • ・Increase the ratio of mobile order users by issuing coupons and stamp cards to mobile order users
  • effect

    • ・In addition to reducing customer waiting time, this also directly leads to operational improvements such as reducing the amount of work required to take orders at the store.

Please tell us the background behind the introduction of mobile ordering.

We decided to consider introducing mobile ordering in response to the increasing needs during the coronavirus pandemic, easing store congestion, and expanding sales channels. While we are considering implementing the LINE mini app, which can be easily used by adding friends to the LINE official account, rather than a native app, we decided to use Four Globe Co., Ltd., which is linked to Online Payment Service of SB Payment Service Corp. We have decided to use "UZ apps for LINE (Mobile Order)" and have introduced mobile ordering.

What were the effects of introducing mobile ordering?

In December 2021, we released a mobile ordering service only at directly managed stores, and in March 2022 we started implementing it at all stores, including franchise stores. At the same time, when you make your first mobile order, we will issue a "1 drink service coupon" that can be used from next time onwards. The implementation of this "buy one, get one" campaign and stamp cards exclusively for mobile orders have been successful, and the usage rate of mobile orders is gradually increasing. In addition to reducing customer waiting time, this system also improves operations by reducing the number of man-hours required to receive orders at stores.

Please tell us about future service development and prospects.

We currently have 120 stores (as of the end of April 2022), but we aim to achieve high-speed growth and expansion by promoting franchise expansion. As one of the world's leading global tea brands, we will continue to strive to further improve our services in order to create and disseminate a new tea culture.

  • *Service name, department, job title, etc. are information as of May 2022.

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