Mr. Hiroshi Ochi, Head of Japan Marketing Division Gong cha Japan
Gong Cha, which was founded in Taiwan in 2006, is now a global brand with over 1,700 stores worldwide. Gong cha Japan is the Japanese subsidiary of Gong Cha, and is working to promote the recognition of the Gong Cha brand, various tea menus including milk tea topped with pearls (tapioca), and a tea style that allows customers to enjoy high-quality tea in a casual manner. Currently, the company operates 120 stores nationwide (as of the end of April 2022), including franchise stores.
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We decided to consider introducing mobile ordering in response to the increasing needs during the coronavirus pandemic, easing store congestion, and expanding sales channels. While we are considering implementing the LINE mini app, which can be easily used by adding friends to the LINE official account, rather than a native app, we decided to use Four Globe Co., Ltd., which is linked to Online Payment Service of SB Payment Service Corp. We have decided to use "UZ apps for LINE (Mobile Order)" and have introduced mobile ordering.
In December 2021, we released a mobile ordering service only at directly managed stores, and in March 2022 we started implementing it at all stores, including franchise stores. At the same time, when you make your first mobile order, we will issue a "1 drink service coupon" that can be used from next time onwards. The implementation of this "buy one, get one" campaign and stamp cards exclusively for mobile orders have been successful, and the usage rate of mobile orders is gradually increasing. In addition to reducing customer waiting time, this system also improves operations by reducing the number of man-hours required to receive orders at stores.
We currently have 120 stores (as of the end of April 2022), but we aim to achieve high-speed growth and expansion by promoting franchise expansion. As one of the world's leading global tea brands, we will continue to strive to further improve our services in order to create and disseminate a new tea culture.
Please contact us to download detailed information about our services and to discuss costs and implementation.