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Ministry of the Environment

Go directly to the entrance gate without buying an entrance ticket from the ticket vending machine, and enter the park simply by touching the transportation IC on the gate. Gate payment eliminates queues when purchasing admission tickets to Shinjuku Gyoen National Garden.

Interview response:
Mr. Koji Yazaki, Director of General Affairs Department, Shinjuku Gyoen National Garden Management Office, Natural Environment Bureau, Ministry of the Environment

*Service name, department, job title, etc. are information as of December 2022.

Business content

Shinjuku Gyoen National Garden has a history of over 400 years, and has played a variety of roles, from the residence of a feudal lord in the Edo period to an agricultural experimental station, an imperial garden, and a national park. Currently, the Ministry of the Environment maintains, manages, and develops Shinjuku Gyoen National Garden, and it is loved by people as a garden that inherits its wonderful natural and historical heritage. The number of visitors per year is 1.69 million (2022 results), and the park has a restaurant and cafe overlooking the garden, and is visited by people of all ages, from young people to the elderly.

Please tell us the background behind your consideration of introducing SB Payment Service's payment service.

As many as 80,000 people visit the park each day during the cherry blossom season, and there are long lines in front of the entrance gates, which can lead to crowds and crowds from nearby residents. Being a nuisance has been an issue for some time. It was time to update the equipment at the entrance gates, and we asked business operators for effective suggestions for reducing queues when procuring new equipment. As a result, we decided on the entrance gate of Nippon Signal Co., Ltd., which manufactures automatic ticket gates, etc., and the payment service of SB Payment Service, which supports the gate.

What was the effect of introducing SB Payment Service's payment service and what was the response?

From November 1, 2022, we have started operating some of the regular gates at all gates, Shinjuku Gate, Okido Gate, and Sendagaya Gate, by changing them to SB Payment Service's payment service (gate payment). Currently, approximately 25% of visitors use gate payment to enter the park on holidays (as of November 23rd). We have received compliments on social media from people who have actually entered the park by paying at the gate, such as "It's simple, but great,'' "I'm glad it's a little faster to enter,'' and "smart,'' and it has even been featured in the news. There was a reaction. Gate payment eliminates the time required to line up at a ticket vending machine and purchase an admission ticket, leading to a reduction in queues when entering the park.

Please tell us about Shinjuku Gyoen's future service development and prospects.

Currently, the only payment methods that can be used for gate payment is transportation IC, but in the future, we are considering adding QR code payment and credit card touch payment to increase the options when directly entering the park. As a result, we expect this to lead to a reduction in staff costs. In addition, Shinjuku Gyoen National Garden has held events such as illumination at night during the cherry blossom, chrysanthemum, and autumn leaves seasons, as well as opening early in the morning from 7 a.m. and holding yoga classes and running classes sponsored by business operators. However, on December 3rd, we opened the "Shinjuku Gyoen National Garden Museum'' as an exhibition facility that conveys the history and culture of Shinjuku Gyoen National Garden in an easy-to-understand manner. We hope to continue creating new attractions that many people can enjoy while preserving our wonderful natural and historical heritage.

Message from SB Payment Service Sales Representative

Shinjuku Gyoen National Garden is a wonderful garden where you can experience nature in all four seasons, even though it is located in a big city. We have been proposing and introducing this service, believing that a stress-free and smooth entrance to the park will lead to an improved customer experience for all visitors. We are pleased that the introduction of this service has made it convenient for park visitors and has led to improved operational efficiency for the Ministry of the Environment and everyone responsible for facility management. We will continue to provide proposals and support so that we can contribute to improving the convenience of Shinjuku Gyoen through cashless payments.

SB Payment Service Corp.
Sales Headquarters OMO Sales Department Sales Division Manager
Manager, Sales Division, Real Market Promotion Department, Planning Promotion Headquarters
Hideo Watanabe

Payment service you are using

*This service uses gates provided by Nippon Signal Co., Ltd.

* "QR code" is a registered trademark of Denso Wave Incorporated.

Customer profile

company name Ministry of the Environment
Name of facility Shinjuku Gyoen National Garden