Acquiring new users through the introduction of Mobile Carrier Billing

Company Information

Founded in 1994, Yamaha Music Media Co., Ltd. is a company that operates a publishing business that includes the production, import, and sale of sheet music, magazines, books, videos, DVDs, CDs, etc., and a content distribution business that distributes music data to PCs, mobile phones, and store terminals. Print Gakufu is a sales site for sheet music data (PDF data), and when purchasing on the Print Gakufu site, we accept Credit Card Payment, Mobile Carrier Billing, Prepaid Card, etc. Regardless of the method of purchase, you can easily complete the procedure on your home computer or mobile phone, and you can immediately print out the sheet music from your printer.

Please tell us the background to your consideration of the payment service.

Since credit cards and WebMoney were the only payment methods for Print Gakufu, there was a long-standing request to increase billing methods and increase sales.

We wanted to improve user convenience, introduce new Mobile Carrier Billing for young people, and speedily introduce not only Mobile Carrier Billing but also payment methods that are beneficial to users.
In particular, the introduction of Mobile Carrier Billing that can be used by young people has become indispensable, and we have switched to a PSP system.

Can you tell us the deciding factors for choosing our payment service?

The deciding factor is that your company was the only ASP that provided Mobile Carrier Billing compatible with docomo and au.

In addition to existing credit cards and WebMoney, your company was the only ASP that provided Mobile Carrier Billing compatible with docomo and au.
In addition, we are actively working to expand the billing method, and I think that you have proposed an ASP usage fee in a price range that is easier to introduce than other companies.

How was it until the introduction? Please let me know if you have any difficulties.

We received a great deal of cooperation toward the release date in a tight schedule.

The procedure up to the introduction is also summarized in the material, and we were able to meet the target date because we received follow-up.
It took some ingenuity to send and receive requests in Java and PHP, but it's not that hard.

How about after the introduction?

In particular, "docomo mobile phone payment" is very often used.

Due to the system migration, existing credit card users had to re-enter their card numbers, and there was concern about a decrease in sales, but this was not a problem.
On the other hand, the usage rate of the newly introduced payment methods is about 20%, and we were able to acquire new users by introducing it.
In addition, with the switch of the PSP system, we have also remade the cart independently, which makes it possible to carry out original campaigns and contribute to sales.

How about the payment service and support system?

The fact that you can secure the payment and that we do not need to have card information etc. leads to a sense of security.
I think that the sales office and member store support will respond promptly to inquiries from us.

Finally, please let us know if you have any expected functions or services.

In the future, we plan to use it not only on PC sites but also on other platforms such as smartphones.
We expect your company to add a billing method that works with other services.