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World's first! Began permanent deployment of aerial touch panel playground equipment at kids' theme parks
~Achieving futuristic experiences and promotional development in retail media with aerial touch panels~

March 3, 2023

SB Creative Co., Ltd.

SB Payment Service Corp.

Itoki Co., Ltd.

SB Creative Co., Ltd. (Headquarters: 2-4-5 Roppongi, Minato-ku, Tokyo; President: Yasunari Tsuchibashi; hereinafter “SB Creative”); SB Payment Service Corp. (1-7-1 Kaigan, Minato-ku, Tokyo; Representative President and CEO: Atsushi Shimba, hereinafter "SB Payment Service"), Itoki Co., Ltd. (2-5-1 Nihonbashi, Chuo-ku, Tokyo, President: Koji Minato, hereinafter "Itoki"), Global Solutions Co., Ltd. (Headquarters: 1-20-5 Ebisu Nishi, Shibuya-ku, Tokyo; Representative Directors: Jun Kawate, Daisuke Korai, hereinafter “Global Solutions”) operated by Kids Theme Park “Happi Land Yokohama Aso Building Store (2 Takashima, Nishi-ku, Yokohama-shi, Kanagawa) -14-9)”, we started the permanent deployment of the world's first aerial touch panel playground equipment and the promotion of the aerial touch panel as a form of retail media.

For children, it is possible to attach a screen to a UFO-shaped fixture as a playground equipment with an aerial touch panel, and experience near-future games such as a picture matching game on the screen floating in the air.

In addition, for guardians, an aerial touch panel that floats from the side will be installed at the entrance of the facility to promote the facility without obstructing traffic. We plan to display screens linked to questionnaires and coupons and carry out corporate promotions. By using an aerial touch panel, it is possible to operate without touching the display, which is an initiative that also reduces the risk of customers being infected with the new coronavirus.

For payment of facility entrance fees and game experience fees, we will provide an all-in-one payment terminal for SB Payment Service. This payment terminal is cordless and portable, and wireless communication is possible, so it can be used not only for payments at the entrance reception, but also for payment of game experiences near the playground equipment in the facility. In addition to credit cards, various QR code payments and electronic money are also supported, allowing easy and convenient payments.

SB Creative will continue to promote the development of innovative and attractive retail media.


Playground equipment with an aerial touch panel (image)


Aerial touch panel for promotion (image)

About the aerial touch panel

The aerial touch panel combines ASKA3D plates and sensors from Asukanet Co., Ltd. (Headquarters: Asaminami-ku, Hiroshima City, Hiroshima Prefecture, President: Yuji Matsuo, hereinafter "Asukanet") to operate without touching the touch panel directly. It is possible to.


A completely new kids theme park, Happy Land Yokohama Asobuilding store

An indoor children's theme park inspired by outer space. Based on the concept that "enjoyable play is full of rich learning", children living in a new era will naturally develop the three essentials of "sense", "sensitivity" and "intelligence" while playing. It is designed and designed so that you can learn.


Company Profile

SB Creative Co., Ltd.

Location 2-4-5 Roppongi, Minato-ku, Tokyo
Representative Yasunari Dobashi, Representative Director and President
URL https://www.softbankcr.co.jp/
Business content Digital content business, publishing business, planning and production business, etc.

SB Payment Service Corp.

Location 1-7-1 Kaigan, Minato-ku, Tokyo
Representative Jun Shinba, President and CEO
URL https://www.sbpayment.jp/
Business content Payment service, collection agency and corporate calculation office work, acquiring (card merchant business) business, issuing (card issuing business) business

Itoki Co., Ltd.

Location 2-5-1 Nihonbashi, Chuo-ku, Tokyo
Representative Representative Director and President Koji Minato
URL https://www.itoki.jp/
Business content Office furniture, office equipment, home furniture, etc.

SB Creative Digital Signage Introduction Site

SB Creative Co., Ltd.

URL https://ds.signagemedia.jp/

Inquiries about Payment services for in-stores

SB Payment Service Corp.

Inquiry form https://www.sbpayment.jp/service/device/info/?argument=3qe9Sa9A&dmai=a5e1805c3d9698

Inquiries regarding this press release

Public Relations Officer SB Payment Service Corp.

Inquiry form https://www.sbpayment.jp/internal/public/index.php

※The image is an image.

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*The content, service/product prices, specifications, contact information, and other information in the press release are current at the time of the announcement. It may change after that.