Press Releases

MJ, Tsuji Hongo ITC, SB Payment Service, Atarashii Hoiku Initiatives 
collaborate to promote cashless childcare industry
~ Adopted by Seiwa Gakuen! "B-wallet" payment fee discount campaign will be held until the end of March 2025 ~

January 31, 2025

MJ Co., Ltd.

Tsuji Hongo IT Consulting Co., Ltd.

SB Payment Service Corp.

New Childcare Initiative, a social welfare cooperation promotion organization

On January 31, 2025, the four companies MJ Co., Ltd. (Headquarters: Osaka City; President and CEO: Masaru Fujita; hereinafter referred to as "MJ"), Tsuji & Hongo IT Consulting Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ken Kuronita; hereinafter referred to as "Tsuji & Hongo ITC"), SB Payment Service Corp. (Headquarters: Minato-ku, Tokyo; President and CEO: Jun Shimba; hereinafter referred to as "SBPS"), and Atarashii Hoiku Initiative, a social welfare collaboration promotion corporation (Headquarters: Kinokawa City, Wakayama Prefecture; Representative Director: Kotaro Maeda; hereinafter referred to as "Atarashii Hoiku Initiative"), collaborated to expand the adoption of "B-wallet," a solution to promote cashless transactions in the childcare industry.


MJ has partnered with SBPS's payment service to begin offering "B-wallet" in November 2024, and is also pleased to announce that it has been adopted by the first affiliated school, Seiwa Gakuen School Corporation.

Background of the collaboration

In recent years, the childcare industry has been promoting the use of ICT to improve the efficiency of childcare facility operations through subsidies and support from the national and local governments, and the introduction of cashless payments has been attracting attention as part of this effort. In particular, as the number of childcare facilities increases, improving operational efficiency and improving convenience for parents have become important issues. In response to this situation, MJ, Tsuji-Hongo ITC, and SBPS, together with the New Childcare Initiative, a social welfare cooperation promotion organization, will accelerate the shift to cashless payment in the childcare industry by promoting the introduction of "B-wallet" to childcare facilities.

About "B-wallet"

MJ has partnered with SBPS's payment service to provide "B-wallet," a solution to promote cashless payments in the childcare industry, in November 2024. "B-wallet" was developed to create an environment in which childcare facilities do not handle any cash at all. By linking "B-wallet" to their own systems, operators can centralize the matching of billing and payments, notify parents, and automatically remind recipients of outstanding payments, thereby streamlining operations.
This time, it has been adopted by the educational institution, Seiwa Gakuen, which will be the first affiliated store of "B-wallet." The educational institution, Seiwa Gakuen, aims to use "B-wallet" to streamline various collection operations.

Features of "B-wallet"

  1. Cashless payment: Cashless payment is possible not only online but also at payment terminals.
  2. Automatic reminder function: Automatically notifies parents when payment deadlines are approaching, reducing workload
  3. Secure information management: High level of security protects and safely manages personal information

payment methods available with "B-wallet"

Online Payment Services

Credit Card Payment Visa、Mastercard、JCB、American Express、Diners Club
Wallet payment PayPay (Online Payment)

Local payment service for childcare facilities

Credit Card Payment Visa、Mastercard、JCB、American Express、Diners Club
QR code payments PayPay
Electronic money settlement Transportation IC, Rakuten Edy, WAON, nanaco, iD, QUICPay

About the Campaign

MJとSBPSは「B-wallet」の提供開始を記念し、決済手数料が割引になる期間限定キャンペーンを実施いたします。「B-wallet」を導入ご希望の事業者は、2025年3月31日までに専用フォームからお問い合わせください。

Comment from Noriaki Kikuchi of Tsuji Hongo IT Consulting Co., Ltd.

We have supported many small and medium-sized enterprises in their digital transformation and the streamlining of accounting work using digital transformation. However, in the childcare industry in particular, accounting work such as reconciling invoices with payments, confirming and reminding parents who have not paid, and managing cash at the nursery is time-consuming and requires limited resources from childcare workers. This service will free childcare workers from these cumbersome tasks and increase convenience for parents. We believe that by creating an environment where childcare workers can focus on childcare services, the quality of childcare services will be further improved and Japan's childcare industry will further develop.

Comment from Makoto Yuchi, Chairman of the Supply Committee of the New Childcare Initiative, a social welfare cooperation promotion organization

The New Childcare Initiative, a social welfare cooperation promotion corporation, was established as a place for childcare workers to go beyond the boundaries of existing systems and businesses to draw up a vision for childcare in the future, learn from each other, and discuss together in response to the harsh environment surrounding childcare, such as the serious declining birthrate and shortage of childcare workers. "B-wallet" is a cashless service specialized for childcare facilities, and we supported it by utilizing the childcare facility management know-how of each member. Childcare facilities often collect payments such as childcare fees and school lunch fees in cash, which places a burden on administrative tasks such as "cash management" and "recording in the accounting system", and they had to take time away from childcare work. By utilizing "B-wallet", we can improve the efficiency of operations, significantly reduce the burden of administrative tasks, and focus on childcare work, so we feel that it is a service that is very beneficial for parents and childcare workers.

Comment from Mr. Yuzen Saito, Chairman of the Board of Directors of the Seiwa Gakuen School Corporation

"B-wallet" is a revolutionary solution that significantly improves the efficiency of administrative work at childcare facilities. Previously, handling cash required a wide range of tasks such as "billing," "cash collection," "tallying," and "management," but by introducing "B-wallet," these tasks can be centralized and automated. As a result, childcare workers can have more time to spend with children while reducing the risk of billing errors and non-collection. We believe that this will greatly contribute to both the quality of childcare and the improvement of the work environment. In addition, in the childcare industry, where labor shortages are becoming more serious, such IT solutions will become increasingly important in order to provide high-quality childcare with limited staff. We hope that the introduction of "B-wallet" will significantly reduce the workload of childcare operators and help create a more attractive work environment.

  • Company names and product / service names mentioned in this press release are registered trademarks or trademarks of their respective companies.
  • "QR Code" is a registered trademark of Denso Wave Incorporated.

Company Profile

MJ Co., Ltd.

Representative Representative Director and President Masashi Fujita
Location 2-1-6 Tosabori, Nishi-ku, Osaka, Osaka Prefecture TOSABORI IVY 2nd floor
Established September 2003
Business content Information and Communications
URL https://mj-inc.jp/

Tsuji Hongo IT Consulting Co., Ltd.

Representative Representative Director: Ken Kuronita
Location 5F Zenriren Building, 1-36-4 Yoyogi, Shibuya-ku, Tokyo
Established May 2012
Business content IT consulting, software and hardware sales, accounting and labor outsourcing, inheritance and web service development and management for accounting firms
URL https://ht-itc.jp/

SB Payment Service Corp.

Representative Jun Shimba, President and CEO
Location 1-7-1 Kaigan, Minato-ku, Tokyo Tokyo Portcity Takeshiba Office Tower
Established October 2004
Business content Payment service, collection agency and corporate calculation office work, acquiring (card merchant business) business, issuing (card issuing business) business
URL https://www.sbpayment.jp/

New Childcare Initiative, a social welfare cooperation promotion organization

Representative Representative Director Kotaro Maeda
Location 286-2 Furuwada, Kinokawa City, Wakayama Prefecture
Established November 2022
Business content Building an alliance to help childcare providers improve their management
URL https://atahoi.com/

Inquiries regarding "B-wallet"

MJ Co., Ltd.

Inquiry form https://forms.gle/1ZDCGpQaiivxJQZr8

Inquiries about Tsuji Hongo ITC

Tsuji Hongo IT Consulting Co., Ltd.

Inquiry form https://ht-itc.jp/inquiry/

Enquiries regarding the new childcare initiative

New Childcare Initiative, a social welfare cooperation promotion organization

Inquiry form https://atahoi.com/

Inquiries from the media regarding this matter

Public Relations Officer SB Payment Service Corp.

Inquiry form https://www.sbpayment.co.jp/contact/pr/ https://www.sbpayment.jp/en/contact/contact-en/