Press Releases

Visa Worldwide Japan Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Arturo Planel; hereinafter "Visa"), Pulse Global Limited (Hong Kong; CEO: Alex Topaloski; hereinafter "Pulse"), and SB Payment Service Corp. (Minato-ku, Tokyo; President & CISO: Tomonori Hotta; hereinafter "SBPS") announce their collaboration in developing a joint campaign in the online payment sector utilizing the Visa discount program for Visa cardholders.

This initiative combines Pulse's card-linked offer (CLO) technology to deliver Visa discounts through a campaign solution, with SBPS's robust online payment platform and acquiring capabilities. This will expand Visa discounts, previously limited to in-store payments, to the online payment domain for the first time in Japan^*. This new promotional model utilizing Visa discounts will provide Visa cardholders with a new online shopping experience and support the sales promotion activities of online merchants participating in this model. Starting with this initiative, Visa, Pulse, and SBPS aim to promote the use of Visa discounts in the online payment domain and expand them to a wide range of industries and services.

As the first step in this initiative, the "AION2 Start Dash Commemorative Cashback Campaign" will begin on September 30, 2026, when early access for the PC cross-world MMORPG "AION2" will start. NC Corporation (Pangyo, South Korea, Co-CEOs: Kim Tae-jin, Park Byung-moo) will provide global services, and SBPS member NC Japan Co., Ltd. (Minato-ku, Tokyo, Representative Director: Kang Jeong-soo) will handle services in Japan.

"AION2 Launch Dash Commemorative Cashback Campaign" Overview

About "AION2"

AION 2 is a game that pursues overwhelming visual expression and action. Set in a magnificent world depicted with gorgeous and detailed graphics, you can enjoy three-dimensional movement and exploration through free flight. It employs dynamic action battles, realizing an immersive combat experience where the player's control and strategy come into play. In addition to all 8 classes, a variety of content is available, including solo content and dungeons that can be challenged by multiple people. Furthermore, it also features a high-density character creation with abundant costumes and detailed dyeing, time-based minigames, and a unique pet system, supporting a wide range of ways to enjoy the game.

payment methods available via SBPS's Online Payment Service in "AION2"

About Visa

As a global leader in electronic payments, Visa connects consumers, businesses, financial institutions and governments through payments in more than 200 countries and territories worldwide. Visa's mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that an inclusive economy for all people around the world will improve the lives of people worldwide, and that access to the economy will lead to the future of payments. For more information, please visit www.visa.com/en-us (English site) or www.visa.co.jp (Japanese site).

About Pulse

Pulse is a global provider of loyalty and rewards technology. Since 2016, we have helped leading banks, payment networks, telecommunications companies, and FinTech companies worldwide improve customer engagement through our platform. Currently, we combine proven loyalty technology with AI to help deliver personalized rewards, card-linked offers, and cashback programs on a large scale, leveraging payment and customer data.

About campaign solutions

The Visa cardholder offer program "Visa Discount" incorporates a campaign solution utilizing Pulse's card-linked offer (CLO) technology into its underlying system infrastructure. Going beyond simple cashback, it delivers a more convenient and attractive payment experience through personalized benefits and offers. This aims to improve member satisfaction and encourage continued card usage, while also supporting merchant traffic and creating purchasing opportunities, ultimately creating an ecosystem that benefits both members and merchants.

About Card-Linked Offer (CLO)

Card-Linked Offer (CLO) is a system that directly links the credit card used for payment with the reward. Eligible cardholders can receive rewards such as cashback by making card payments that meet specified conditions. Unlike traditional coupon distribution, CLO utilizes payment data to provide cardholders with a more seamless rewards experience, while also supporting businesses in promoting purchases and repeat use. Pulse's CLO technology enables payment networks, financial institutions, and merchants to transform payments from mere transactions into new opportunities for customer engagement.

About SBPS

SBPS, a group company of SoftBank Corp., operates PSP business, providing over 40 brands of payment methods and solutions to businesses operating online shops and in-store. Beyond PSP, SBPS also acts as an acquirer, handling merchant screening and management, and offering a one-stop service including payment services and fraud detection services. By handling everything from contracting with payment institutions to settlement, SBPS reduces the complexities of payment implementation, centralizes sales management, and improves business productivity.

• *According to Visa Worldwide Japan Co., Ltd. (as of September 30, 2026)

• Company names and product / service names mentioned in this press release are registered trademarks or trademarks of their respective companies.

Company Profile

Pulse Global Limited

SB Payment Service Corp.

NC Japan Co., Ltd.

Inquiries regarding campaign solutions

Pulse Global Limited

Inquiries about Online Payment Service

SB Payment Service Corp.

Inquiries regarding "AION2" and the "AION2 Start Dash Commemorative Cashback Campaign"

NC Japan Co., Ltd.

Inquiries from the media regarding this matter

SB Payment Service Corp. Public Relations