Introducing Mobile Carrier Billing as an easier and more convenient way to pay with your smartphone

The spread of smartphones is progressing rapidly.
This support will also become essential for e-commerce sites.
SB Payment Services has been responding to this need from an early stage.
The company's smartphone-compatible "Mobile Carrier Billing" service has earned a reputation for allowing users to introduce payment methods from three major carriers - KDDI, SoftBank Mobile, and NTT Docomo - all at once.

Reasons why Yahoo! Shopping is promoting Mobile Carrier Billing

Yahoo Japan Corporation, which operates "Yahoo! JAPAN," is promoting the introduction of Mobile Carrier Billing for mobile phone operators (carriers) as an Internet payment method for the Internet shopping mall "Yahoo! Shopping."
In November of last year, KDDI's "au Easy Payment" was introduced, and in December, SoftBank Mobile's "SoftBank Keitai Payment" was introduced.
Currently, we are preparing to introduce NTT DoCoMo's "Docomo Mobile Carrier Billing" (as of January 27, 2012. Currently, "Docomo Mobile Carrier Billing" has already been introduced).
With the introduction of these services, users will be able to pay the product price together with their monthly mobile phone charges when purchasing products through "Yahoo! Shopping."

Naoya Tamura of the New Business Planning Team, New Business Planning Office, Consumer Business Headquarters, Yahoo Japan Corporation, explained the aim of this as follows:
"One of the major factors is the rapid spread of smartphones. Many customers who use smartphones say that entering credit card numbers and account information is a hassle.
In addition, the number of young customers who do not own credit cards is increasing.
"We wanted to quickly introduce Mobile Carrier Billing as a way to make paying for products easier and more conveniently with a smartphone."

At the time of introduction, the company chose "Mobile Carrier Billing", an SB payment service.
Kotaro Yoshimura, Leader of Central Development Department 1, Platform Development Division, R & D Division, Yahoo Japan Corporation, said, "It takes a lot of labor and cost for us to negotiate directly with each carrier and work out the specifications.
With SB Payment Service's "Mobile Carrier Billing," I thought it would be possible to smoothly introduce the payment methods of the three carriers. "

Smartphone support is essential as a payment methods for EC sites

Wakako Suzuki, head of the sales planning department at the sales headquarters of SB Payment Service, explains the company's approach, saying, "No matter how devices and usage scenarios evolve, we want to take the lead in providing payment services that are easy for everyone to use."

One of these is, of course, responding to the ever-increasing popularity of smartphones.
According to Fuji Chimera Research Institute's 2011 Smartphone Business Survey, it is predicted that by 2015, 98.3% of all mobile phone shipments will be smartphones.

Payment via smartphone will also become mandatory for e-commerce sites.
It is no surprise that Tamura of Yahoo! Japan says, "EC sites will be chosen based on whether or not they are smartphone compatible."
However, it is not easy for a company to set up connections with each carrier and build the system on its own.

Regarding this point, Kiyotaka Murata, manager of the System Planning Department at the Service Headquarters of SB Payment Services, said, "We will handle all of the different regulations and specifications that differ from carrier to carrier.
By using our service, you can implement Mobile Carrier Billing without any hassle," he said confidently.

"Our company can provide payment screens with the optimum design for each terminal. We are also collaborating with service vendors for smartphones, so please feel free to contact us for the construction of a smartphone-only site." Talk to.

The fine-tuned response has been well received, and it has become the top share of online payments.

SB Payment Services is a young company founded in 2004, but it has a cumulative total of over 15,000 affiliated stores and sales volume last year reached 939.4 billion yen.
Furthermore, it boasts the top share of online payment services, with a commission sales rate of about 40% (Fuji Chimera Research Institute/2011 Smartphone Business Survey).

The company is also quickly adapting to the latest business environment, such as by introducing the "Mobile Carrier Billing" for smartphones introduced here.
Needless to say, in addition to Credit Card Payment, a variety of payment methods are available, including CVS Payment, Prepaid Card, electronic money, points payment, and overseas payment.

Suzuki said, "Another benefit of 'Mobile Carrier Billing' is that it can bring in a large number of mobile phone subscribers.
payment methods offered by service providers with similar customer bases will be attracting attention in the future.
The Yahoo! Wallet payment service, which we are actively developing, is one example of this."

Manager Murata also said, "We believe that a variety of new payment methods will continue to emerge in the future. We would like you to leave the connection settings with service providers and system construction to us, and support you so that you can focus on your core business. Our mission is to provide an environment where making payments is 'as easy as breathing'."