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SoftBank Corp. Golfdo Co.,Ltd. ("SBPS"), a subsidiary of SB Payment Service Corp., announces that AI fraud detection, an AI-based fraud detection service provided by SBPS, has been adopted by the e-commerce site "Golf Do! an e-commerce site operated by , a company that buys and sells golf clubs. The number of member stores that have adopted "AI fraud detection" exceeded 1,700 by February 2022.

Left: Kenichi Hayashi, General Manager Golfdo Co.,Ltd.
Right: Golfdo Co.,Ltd. NET Business Headquarters, Golf Do Co., Ltd.

Service overview of "Golf Do!"

"Golf Do!" buys golf clubs and sells new and used golf clubs and golf-related supplies from famous domestic and international manufacturers. We centrally manage inventory across 76 directly managed stores and franchise stores nationwide, as well as on our e-commerce site, and aim to achieve omnichannel. In recent years, the number of young and female customers has increased and the golf market has grown, so sales in fiscal 2020 have increased by 150% compared to the previous year.


Mr. Hayashi and Mr. Teraoka of Golfdo Co.,Ltd., which adopted "AI fraud detection", commented as follows.

Background to the introduction of "AI fraud detection"

"Initially, the EC site of" Golf Do! "Introduced a personal authentication service (3D Secure) as a security measure. However, customers said," I don't know how to use 3D Secure. "" Press another button on the way. We received frequent inquiries such as "I can't buy it anymore", and about 20% of the baskets were dropped * after I put the product in the cart. Because I am dealing with high-priced and highly cashable products, 3D I could not remove the secure measures, and when I consulted with SBPS if there was any good method, I was introduced to "AI fraud detection" provided by SBPS, and as a result of verifying the effect when introducing it in advance, as a result, We have introduced "AI fraud detection". "

The Effects of Introducing "AI fraud detection"

"The advanced plan of" AI fraud detection "can display 3-D Secure authentication only for suspicious transactions by setting our own rules, so transactions that display 3-D Secure are one-fifth of the previous transactions. It has decreased to a certain extent. By successfully proceeding to settlement of 80% or more of transactions, conversion has improved dramatically, and it is possible to avoid fraudulent damage that occurred hundreds of thousands of yen every month, which is very good. It is effective. You can check the scoring result from the management screen of "AI fraud detection", but I feel that it is very easy to see and the scoring accuracy is high. Because the fraudster's method changes year by year, We will continue to watch transactions on a regular basis and tune the rule settings according to the situation. "

Future service developments

"In April 2022, we plan to open a new store called" Golf Do! NEXT "and develop it as a store with a sophisticated image. Along with this, the symbol mark of" Golf Do! " The logo has been renewed. The EC site is also regularly renewed, and we will continue to provide detailed customer service to young people and those who purchase golf equipment for the first time, such as by utilizing Web customer service tools. We would like to improve "ease of use". In the future, we will consider adding payment methods such as PayPay, which has the effect of attracting customers by implementing large-scale campaigns, so that conversions will increase further. "

SBPS payment methods introduced by "Golf Do!"

What is "AI fraud detection"?

"AI fraud detection" is a service that detects fraudulent use using payment information and machine learning. By machine learning all fraud patterns and creating models with more than hundreds of millions of payment data per year, it is possible to calculate in real time the similarity with fraud patterns that are indistinguishable to humans as a score. Businesses that have introduced SBPS's Online Payment Service can select a plan from three plans according to their needs, and first of all, they can easily start using "AI fraud detection" for free.

Click here for details on "AI fraud detection".
https://www.sbpayment.jp/solution/security/ai_fraud_detection/

• Cart abandonment refers to when a customer leaves an e-commerce site without purchasing an item they added to their cart.

• Company names and product / service names mentioned in this press release are registered trademarks or trademarks of their respective companies.
• Service names, departments, job titles, etc. are current as of March 2022.

Company Profile

Golfdo Co.,Ltd.

SB Payment Service Corp.

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