SB Payment Service Corp. (Headquarters: Minato-ku, Tokyo, President and CEO Jun Shimba), a subsidiary of SoftBank Corp., conducted a questionnaire survey on the usage of payment methods on EC sites (merchandise sales, digital content ^*). Did. We would like to share with you some excerpts from the results of the survey we conducted. This will be the 4th release following 2018, 2020, and 2021.

• * Product sales site: An EC site that sells clothes, shoes, and other wearable items, cosmetics, books, groceries, and pharmaceutical products.
• 　Digital content (Digicon) site: An EC site that provides services such as e-books, video viewing services, online games, and events.

<Survey overview>
Survey name: Survey on payment methods when purchasing goods and digital content on EC sites
Research method: Internet research
Survey area: Nationwide
Survey period: February 14 to March 7, 2023
Survey target: 2,502 men and women in their teens to 80s who purchased some kind of product on a product sales site within a year
2,312 men and women in their teens to 80s who purchased digital content within the past year
Research source: SB Payment Service Corp.

<Survey results>
The most frequently used payment methods on EC sites is “Credit Card Payment” (approximately 60%) and “PayPay (Online Payment)” (approximately 24%) in second place.

When asked about payment methods they often use when purchasing goods or digital content on EC sites, both men and women ranked 1st for "Credit Card Payment" (approximately 60%) and 2nd for "PayPay (Online Payment)" (approximately 60%). 24%), and the third place was “RakutenPay(Online)” (about 12%).

When compared with the results of similar surveys conducted three times in the past (FY 2018, 2020, and 2021), the percentage of people who chose "Credit Card Payment" when purchasing both goods and digital content has increased since 2018. It will decrease by about 20% until FY2022, and instead, the ratio of "PayPay (Online Payment)" will be over 22% in FY2022, indicating that "Credit Card Payment" has emerged. Furthermore, the ratio of “RakutenPay(Online)” has exceeded 11% and is growing year by year, indicating the increasing popularity of QR code payment services that can be used both online and in real life.

“Yahoo! Wallet Payment” is more popular among men in their 20s to 40s, and “RakutenPay(Online)” is more popular among women in their 10s to 40s compared to other generations.

When asked which payment methods they use most when purchasing items from e-commerce sites, the most popular choice for males in their teens was "PayPay (Online Payment)" at approximately 30%, indicating that payment methods other than "Credit Card Payment" has been widely used by both males and females in their teens. On the other hand, the percentage of "Credit Card Payment" tends to increase with age, and among those in their 50s and older, "Credit Card Payment" is selected by more than 71% of both men and women, indicating its strong popularity. Wallet" ranked third among men in their 20s to 40s, while "RakutenPay(Online)" ranked high among women in their 10s to 40s, indicating that the payment methods preferred by different genders and generations.

When asked about payment methods they use most when purchasing digital content, both men and women in their teens found that "PayPay (Online Payment)" and "CVS Payment" are persistently popular besides "Credit Card Payment payment". In addition, "Mobile Carrier Billing", which allows you to pay together with mobile phone bills, was selected as the top choice by men in their 20s, women in their 30s, men and women in their 40s, and men and women in their 50s, demonstrating its high affinity with digital content sites. I understand. In addition, among women in their 20s and 60s, “RakutenPay(Online)” ranked high, indicating that “RakutenPay(Online)” is popular among women, just like product sales.

The percentage of Credit Card Payment will decrease further from FY2021, and instead “PayPay (Online Payment)” and “ID payment” will emerge.

Comparing the results of the past three surveys (FY 2018, 2020, and 2021) on the most used payment methods, we found that in FY 2022, "Credit Card Payment" will be the most used payment method for both goods and digital content purchases. The percentage of 2021 has decreased further to about 60%, and "ID payment" such as Apple Pay and Amazon Pay is selected as the third place after "PayPay (Online Payment)". "ID payment" is gaining popularity year by year because it allows you to make purchases quickly and easily just by entering your ID and password without the hassle of entering credit card numbers and purchaser information. In addition to "PayPay (Online Payment)", "RakutenPay(Online)" and "au PAY (online payment)" were selected as the top digital content sites, and the intention to use the QR code payment service is particularly high. I understand.

More than 53% of men and women leave without purchasing if there is no payment methods they use frequently

When asked what they would do if there was no payment methods that they often use when purchasing goods or digital content on an EC site, more than 53% of the respondents purchased either goods or digital content on the EC site. It turns out that there is a tendency to leave without doing anything. These results continue to show similar trends from 2018, so we believe that having a wide range payment methods is an important factor in operating an EC site. Businesses that operate EC sites can increase the purchase rate of consumers by offering payment methods with high consumer needs such as "Credit Card Payment", "PayPay (Online Payment)", and "ID payment". Isn't it connected?

Despite the easing of the tendency to refrain from going out, the intention to use online shopping remains high

When asked if there was a change in the frequency of purchases on EC sites in 2022 compared to 2021, more than 51% of men and women in their teens on product sales sites and 50% of men in their teens on digital content sites said, "Increase. It can be seen that the frequency of online shopping has increased significantly, especially among teenagers. The ratio of “Increase” exceeded the “Decrease” ratio across all age groups, and although there was a trend of easing the trend of refraining from going out in 2022, it is believed that the intention to continue using online shopping is high.

As a PSP agency, SB Payment Service Corp. provides many payment methods essential for EC sites. If you are a business that wants to start an online business or want to expand the lineup of payment methods, please contact SB Payment Service Corp.

Download the full survey results here.

Product sales site version: https://www.sbpayment.jp/internal/whitepaper/survey_netshop_2023ver.pdf

Digital content site version: https://www.sbpayment.jp/internal/whitepaper/survey_digital_2023ver.pdf

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