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Cafe24 (Headquarters: Minato-ku, Tokyo, Representative Director: Lee Jae-seok, hereinafter referred to as "Cafe24"), which operates the e-commerce platform "Cafe24" used by 2 million brands worldwide, and SB Payment Service Corp., a subsidiary of SoftBank Corp. that provides PSP services (Headquarters: Minato-ku, Tokyo, President and CEO: Jun Shimba, hereinafter referred to as "SBPS") ) is pleased to announce that it has started linking SBPS' Online Payment Service with "Cafe24 PRO", a package that provides one-stop support from the launch to operation of its own e-commerce site, for businesses that open and sell stores mainly in in-store and e-commerce malls.

Cafe24 and SBPS have previously provided the e-commerce platform "Cafe24" and SBPS' Online Payment Service, but "Cafe24 PRO" combines Cafe24's online shop management service, which has everything you need from opening to operating your own e-commerce site, with the comprehensive payment solution provided by SBPS. We provide an environment that solves the biggest obstacles to entering the company's e-commerce at once, such as lack of operational resources and the complexity of payment introduction.

The barriers of "operation" and "payment" that prevent businesses from entering the "in-house e-commerce" market

In recent years, with the aim of building their brand and utilizing customer data, many businesses have been expanding their sales channels by launching their own e-commerce sites in addition to opening stores and selling on e-commerce malls. However, for businesses that have previously specialized in opening brick-and-mortar in-store and selling on e-commerce malls, launching their own e-commerce site has presented significant hurdles, including the following:

Serious shortage of management personnel and know-how

Many businesses aiming to enter the "in-house e-commerce" market face challenges such as a "lack of in-house personnel" and "lack of know-how." The workload unique to in-house e-commerce sites, such as product registration, SEO measures, and customer support, is a hindrance to entry.

Increasingly complex payment settings and prolonged screening process

To prevent "cart abandonment" on your own e-commerce website, it is essential to introduce a variety of payment methods, such as wallet payments like PayPay (Online Payment) and Mobile Carrier Billing, in addition to Credit Card Payment. However, the initial construction of contracts with each payment institution, system integration, and screening, etc., requires specialized knowledge and time, which is a factor in lengthening the lead time until the launch of your own e-commerce website.

One-stop support from Cafe24 and SBPS

To resolve these issues, the two companies will collaborate on the following solutions, creating an environment where businesses can focus on their products and sales strategies.

Professional EC management (Cafe24)

"Cafe24 PRO" is a service where Cafe24 comprehensively handles and supports everything from e-commerce website construction to day-to-day operation. We support all the tasks required to run an e-commerce website, from creating a website that reflects your brand's worldview to daily tasks such as product registration, order processing, and customer support, as well as marketing strategies such as SEO and sales promotion settings. This makes it possible to smoothly launch and stably operate a highly functional in-house e-commerce website, even if you do not have a dedicated e-commerce specialist in-house.

Introducing major payment methods all at once (SBPS)

SBPS provides a payment environment optimized for e-commerce sites. It can implement all the major local payment methods desired by Japanese consumers, including Credit Card Payment (Visa, Mastercard, JCB, etc.), PayPay (Online Payment), Mobile Carrier Billing, and CVS Payment payments, all in one go, without requiring any development time. It also comes equipped with advanced security measures, such as an AI-based fraud detection service, allowing you to create a speedy, safe, and highly reliable payment environment.

Cafe24 and SBPS will support businesses facing operational and payment resource challenges to smoothly develop new sales channels through their own e-commerce businesses. By combining the technologies and know-how of both companies, we will contribute to revitalizing Japan's e-commerce market and increasing business sales.

payment methods and options available with "Cafe24 PRO"

• Some financial institutions may not be able to use this service.

Company Profile

Cafe24

SB Payment Service Corp.

Inquiries from the media regarding this matter

SB Payment Service Corp. Public Relations