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SB Payment Service Corp. a subsidiary of SoftBank Corp. (Head office: Minato-ku, Tokyo; President and CEO: Jun Shimba), conducted a survey on smartphone game apps among men and women who regularly play smartphone game apps. Below are excerpts from the results.

<Survey results>
[User playing trends]

When asked about the genre of smartphone game apps they often play, "puzzle games" were popular with both men and women, with "puzzle games" coming in first among men in their 40s and older and women of all ages. Men in their 20s and older also chose "role-playing games," while women in their teens and 20s chose "music games" and "rhythm games."

When asked how much time they spend playing smartphone games per day on average, 50.7% of respondents answered over 1 hour. Men in their teens to 30s and women in their teens to 20s tended to play for particularly long periods of time, with the proportion of men in their 30s who played for "5 to 7 hours" and women in their 20s who played for "7 to 10 hours" and "10 hours or more" being higher than other generations.

When asked when they usually play smartphone game apps, the most common answer was "Whenever I have free time" at 49.0%, followed by "Before going to bed" at 26.4% and "During lunch breaks/breaks" at 24.9%.

[Media used by users]

When asked what media would trigger a new download or purchase of a smartphone game app, the top answer was "SNS" for those under 40, and "Internet advertising" for those over 50. In addition, "video sites" were also chosen by all generations.

When asked what media they use to get information about smartphone game apps, those in their teens to 40s chose "SNS" and "video sites," while those in their 50s and older chose "game summary/information sites." Among teenagers, "offline meetups, friends and acquaintances" also accounted for a high proportion at 25.1%.

When we asked those who get information from "SNS," "video sites," and "video distribution sites" about the names of those media, the top choice for both men and women was "YouTube," followed by "X." In third place, men chose "TikTok," and women chose "Instagram."

[User billing status]

When asked how much they spend on average on smartphone game apps in a month, 35.2% of respondents said they do, with the proportions higher than other generations being "5,000 to less than 10,000 yen" (16.2%) for women in their 20s and "30,000 yen or more" (5.8%) and "10,000 to less than 30,000 yen" (7.7%) for men in their 30s.

When we surveyed people who get information from "SNS," "video sites," and "video distribution sites" about the average monthly charges by the medium they use, 23.6% of people who use "Kick" spend over 30,000 yen a month, which was the highest result. We also found that people who use live streaming and video sites such as "Kick," "Niconico Live Broadcast," "Twitch," "Niconico Video," and "YouTube Live" tend to spend more than people who use "SNS."

[Intention to use in-app purchases]

When asked if they had ever purchased items from websites other than smartphone game apps (out-of-app purchases), 24.3% of respondents answered that they had. In particular, those in their 20s (40.6%) and those in their 30s (34.6%) had a higher percentage of experience with out-of-app purchases than other generations.

When asked if they would be willing to make purchases if in-app purchases were more cost-effective than in-app purchases, 66.7% of people who spend over 30,000 yen a month answered "I would definitely want to." Even among those who answered that they "don't usually make in-app purchases" for smartphone games, 25.4% showed a positive intention to use them.

When asked payment methods they would like to use for out-of-app purchases, the top choice was "PayPay" for men in their teens and twenties and women in their teens and fifties, followed by "Credit Card Payment" for men in their thirties and older and women in their sixties and older. In second place was "PayPay" for men in their thirties and older than fifties and women in their sixties and older, "CVS Payment" for women in their teens, "Rakuten Pay" for men in their forties, and "Credit Card Payment" for men in their teens and twenties and women in their twenties and fifties. Over 50.6% of teenagers, both males and females, chose "PayPay," showing how popular it is especially among teenagers.

SB Payment Service Corp. offers a variety of payment services for businesses that sell smartphone game apps, etc. We can help you increase awareness and attract customers by leveraging SoftBank's customer base, and we can also propose ways to improve convenience by expanding your lineup of payment methods, so please feel free to contact SB Payment Service Corp..

Download the full survey results here.

https://www.sbpayment.jp/whitepapers/download/mobilegame.html

Copyright
・You may freely reproduce both the illustrations and text from this survey.
- The copyright of this survey belongs to SB Payment Service Corp., but permission for use is granted to those who meet the following conditions of use.

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